Privacy Policy

Last updated: September 15, 2026

This Privacy Policy explains how AfriqAgro collects, uses, stores, protects and discloses information when users visit AfriqAgro.com, create an account, purchase or sell products, use marketplace services or otherwise interact with the AfriqAgro platform.

This Privacy Policy applies to visitors, buyers, farmers, sellers, agribusinesses, logistics partners and other users of AfriqAgro.

Personal Identification Information

We may collect personal information from users when they voluntarily provide information while registering an account, placing an order, listing products, completing forms, contacting support, subscribing to communications or using other features of the platform.

Depending on how you use AfriqAgro, information we may collect can include:

• name or business name;
• email address;
• telephone number;
• billing or delivery address;
• seller, farmer or business information;
• product-listing information;
• order and transaction information;
• delivery or pickup information;
• customer-support communications;
• other information you choose to provide.

Visitors may generally browse public areas of AfriqAgro without creating an account. Certain features, however, require information necessary to provide the requested service.

Non-Personal Identification Information

We may collect technical and usage information when users interact with AfriqAgro.

This may include browser type, device type, operating system, referring pages, general website activity, language preferences, approximate technical location information, Internet service information and similar diagnostic or usage data.

This information may be used to operate, secure, measure and improve the marketplace.

Web Browser Cookies

AfriqAgro may use cookies and similar technologies to improve website functionality, maintain user sessions, remember preferences, analyse website usage and support marketplace features.

Users may configure their browser to refuse cookies or notify them when cookies are being sent. Disabling certain cookies may prevent some parts of AfriqAgro from working correctly.

How We Use Collected Information

AfriqAgro may use information for purposes including the following:

How We Protect Your Information

We use reasonable administrative, technical and organisational measures designed to protect personal information against unauthorized access, misuse, alteration, disclosure or destruction.

AfriqAgro uses secure web communication technologies where appropriate, including HTTPS encryption for information transmitted between supported browsers and the website.

Payment Information

AfriqAgro may use third-party payment providers or payment gateways to process payments. Depending on the payment method selected, payment information may be processed directly by the applicable payment provider.

AfriqAgro may receive limited transaction information needed to confirm, manage or support payments and orders.

Sharing Your Personal Information

AfriqAgro does not sell or rent users' personal identification information as a standalone commercial product.

We may share information when reasonably necessary to operate the marketplace, including with:

• sellers involved in a customer's order;
• buyers involved in a seller's transaction;
• logistics or delivery partners;
• payment providers;
• hosting, security and technology providers;
• customer-service and communications providers;
• professional advisers where necessary;
• government or regulatory authorities where legally required.

Service providers should only receive information reasonably necessary for the services they perform for AfriqAgro, subject to applicable contractual and legal requirements.

Marketplace Transactions

Because AfriqAgro connects buyers, sellers and logistics partners, certain information must be shared between transaction participants.

For example, seller information may be shown on product pages, while buyer contact or delivery information may be made available where necessary to complete an order.

Users must only use information obtained through AfriqAgro for legitimate marketplace purposes and must not misuse another user's personal information.

Third-Party Websites and Services

AfriqAgro may contain links to websites, applications or services operated by third parties.

AfriqAgro does not control the privacy practices, content or security of independent third-party services. Users should review the privacy policies and terms of those services before providing personal information.

Advertising and Analytics

AfriqAgro may use analytics, advertising or measurement technologies to understand website usage, measure campaign effectiveness and improve marketplace services.

Third-party analytics or advertising providers may use cookies or similar technologies in accordance with their own policies and applicable law.

Email and Communications

The email address or telephone information users provide may be used for account notices, order updates, customer service, security alerts and other service-related communications.

Where users opt in to marketing communications, AfriqAgro may also send marketplace news, product information, offers and promotional messages.

Marketing communications may include an unsubscribe method where applicable. Operational or transaction-related communications may still be sent where necessary to provide the service.

Children's Privacy

AfriqAgro is not designed as a service directed toward young children.

We do not knowingly seek to collect personal information from children where parental or guardian consent would be legally required.

If a parent or guardian believes that a child has provided personal information to AfriqAgro improperly, they should contact us so the matter can be reviewed.

Data Retention

AfriqAgro may retain personal information for as long as reasonably necessary to operate the marketplace, provide requested services, maintain transaction records, resolve disputes, enforce agreements and comply with applicable legal or regulatory obligations.

Retention periods may vary depending on the type of information and the purpose for which it is processed.

Your Privacy Choices

Depending on applicable law and the circumstances, users may request assistance concerning personal information associated with their AfriqAgro account.

Requests may relate to correcting inaccurate information, updating account details or raising questions about the way personal information is handled.

Certain information may need to be retained where required for transaction records, fraud prevention, legal obligations, dispute resolution or legitimate marketplace operations.

Changes to This Privacy Policy

AfriqAgro may update this Privacy Policy from time to time to reflect changes in marketplace services, technology, business operations, security practices or legal requirements.

When changes are made, the updated version may be posted on this page and the "Last updated" date may be revised.

Where appropriate, AfriqAgro may provide additional notice of significant changes through the website, account interface, email or another suitable communication method.

Your continued use of AfriqAgro after an updated Privacy Policy becomes effective will be subject to the revised policy and applicable law.

Acceptance of This Policy

By using AfriqAgro, you acknowledge this Privacy Policy and the way information may be processed as described here.

Your use of the platform is also subject to our Terms of Use .